Where It All Started

The seeds for Poderistas™ were planted during the 2018 midterm elections when Eva Longoria, America Ferrera, and several more Latina activists were rallying the Latino vote. As they hopped from city to city advocating for candidates and their platforms, one fundamental question kept popping up in their minds: If Latinas are such a key piece of the electorate, why aren’t we doing more to advocate for ourselves?

Over the next two years, they formed a groundbreaking coalition of 10 prominent Latina activists from a variety of backgrounds. Their mission: To build a community that inspires, affirms, and informs Latinas, whether it’s about current events, raising bilingual kids, or how to ask for a raise. Their purpose: To help Latinas leverage their power, not just in their own lives and families, but also within their communities.

Poderistas™ is lifting Latina power and leadership. We are a place for affirmation and inspiration — the place that knows you, that gets you, and encourages you to go out and conquer the world. Welcome home.

Our Historia

After launching as She Se Puede, we took our community to the next level with Poderistas™, and we’re more grounded in more power than ever! Our ethos remains igual: To elevate, celebrate, and inspire Latinas to amplify their voices and actions on behalf of themselves and their communities. Pa’lante!
Poderistas™ is lifting Latina power and leadership. We are a place for affirmation and inspiration — the place that knows you, that gets you, and encourages you to go out and conquer the world. Welcome home.

Our Founders

Get to know the fierce Latinas who nurtured the seeds of Poderistas™.

Alexandra Martinez-Kondracke An award-winning writer, producer of Showtime’s The L Word and HBO's Hung, and a Co-Founder of The Latinx House, a gathering place for Latinx creatives in the entertainment and social impact fields.

America Ferrera A producer, director, and award-winning actress, America is the co-founder of Harness, an organization that brings artists and activists together to power social change.

Carmen Perez The president and CEO of The Gathering for Justice, a movement dedicated to eliminating the racial inequities in the justice system, Carmen is also the co-founder of the Justice League NYC, which is dedicated to juvenile justice, and a board member of the historic Women's March.

Christy Haubegger Now the Executive Vice President and Chief Enterprise Inclusion Officer of WarnerMedia, Haubegger is the Founder of Latina Magazine and served as CEO and Publisher for its first eight years.

Elsa Collins A social impact consultant working at the nexus of sports, entertainment, and culture, she is the co-founder of This is about Humanity, a movement focused on helping vulnerable families at the U.S-Mexico border.

Eva Longoria An award-winning actress, director, producer, entrepreneur, and philanthropist, Eva is the founder of the Eva Longoria Foundation, which is dedicated to helping Latinas build brighter futures through education.

Mónica Ramírez A lawyer and organizer working to uphold the human rights of women, children, workers, Latinx communities, and immigrants, Mónica is the founder of Justice for Migrant Women and Co-Founder of both the National Farmworkers Women's Alliance and The Latinx House.

Jess Morales Rocketto The Political Director of the National Domestic Workers Alliance and the Executive Director of Care in Action, both of which are dedicated to protecting the rights of domestic workers, Jess is also the Chair of Families Belong Together Coalition, which seeks to end family separation and detention.

Olga Segura A producer, actress, activist, and entrepreneur. She is also the co-founder of Latinx House, a gathering place for the Latinx community creatives in film, entertainment and social impact work.

Stephanie Valencia An entrepreneur and leader in the fields of politics and technology, Stephanie is also the co-founder of EquisLab, an organization that is working to create a better understanding of the Latinx electorate.