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Who We Are

Poderistas™ launched in August 2020 and is one the fastest growing digital communities created by and for Latinas. Poderistas is a community built to celebrate Latina culture and harness the power of community. Our mission is to elevate, celebrate, and inspire Latinas to amplify their voices and actions on behalf of themselves and their communities.

Poderistas is a project of Harness Inc.

Our Mission

To build a community that inspires, affirms, and informs Latinas in order to help Latinas harness our power and exercise our leadership, not just in our own lives and families, but also within our communities —and in all aspects of civic engagement. Together, we will conquer the world.

Our Values

UNITY: We believe our voices have an impact when we come together. Our collective unity will inspire community and civic engagement among Latinas. 

CONFIDENCE: Our message is clear: Latinas are the backbone of our community. Not only are you powerful, but now is the time to think about how you want to believe in and use that power. 

ACTION: We don’t just watch, we take action. Our platform is dedicated to sharing empowering content for all Latinas.

INFLUENCE: Our goal is to shift lifestyle, build lasting confidence, and inspire community and civic engagement among Latinas. 

INCLUSIVITY: We believe in inclusivity. We value all who show up – however that is. We value our uniqueness, our varied experiences, differences and commonalities.

HOPE: We believe in a bright and hopeful future for all Latinas. There are opportunities and there are ways forward. We move forward with hope for a better future for Latinas everywhere.

Our Team

Founders

Founded by leaders from the worlds of organizing, politics, and entertainment.

Alexandra Martinez-Kondracke An award-winning writer, producer of Showtime’s The L Word and HBO's Hung, and a Co-Founder of The Latinx House, a gathering place for Latinx creatives in the entertainment and social impact fields.
America Ferrera A producer, director, and award-winning actress, America is the co-founder of Harness, an organization that brings artists and activists together to power social change.
Carmen Perez  The president and CEO of The Gathering for Justice, a movement dedicated to eliminating the racial inequities in the justice system, Carmen is also the co-founder of the Justice League NYC, which is dedicated to juvenile justice, and a board member of the historic Women's March.
Christy Haubegger Now the Executive Vice President and Chief Enterprise Inclusion Officer of WarnerMedia, Haubegger is the Founder of Latina Magazine and served as CEO and Publisher for its first eight years.
Elsa Collins A social impact consultant working at the nexus of sports, entertainment, and culture, she is the co-founder of This is about Humanity, a movement focused on helping vulnerable families at the U.S-Mexico border.
Eva Longoria An award-winning actress, director, producer, entrepreneur, and philanthropist, Eva is the founder of the Eva Longoria Foundation, which is dedicated to helping Latinas build brighter futures through education.
Jess Morales Rocketto The Chief of Moonshot Strategies at Equis Research and the Chair of Families Belong Together Coalition, which seeks to end family separation and detention. Formerly The Political Director of the National Domestic Workers Alliance and the Executive Director of Care in Action, both of which are dedicated to protecting the rights of domestic workers.
Mónica Ramírez A lawyer and organizer working to uphold the human rights of women, children, workers, Latinx communities, and immigrants, Mónica is the founder of Justice for Migrant Women and Co-Founder of both the National Farmworkers Women's Alliance and The Latinx House.
Olga Segura A producer, actress, activist, and entrepreneur. She is also the co-founder of Latinx House, a gathering place for the Latinx community creatives in film, entertainment and social impact work.
Stephanie Valencia An entrepreneur and leader in the fields of politics and technology, Stephanie is also the co-founder of EquisLab, an organization that is working to create a better understanding of the Latinx electorate.

Staff

Meet the team behind Poderistas.

SOCIAL MEDIA COORDINATOR Arely Soriano A beauty and fashion model as well as social media enthusiast, Arely joined the team as an intern and is now our social media manager. Before joining the team, she was managing her university’s social media accounts which under her guidance grew exponentially. Arely is proud of her Mexican and Salvadoran roots and continues to advocate for her community in her everyday life.  LinkedIn
EDITORIAL DIRECTOR Brittany Alfonzo Combining her expertise in social media and digital marketing with her passion for the Latinx community, Brittany has been an integral member of the organization since the summer of 2020.  Prior to Poderistas, she spent a decade navigating the world of digital marketing while bringing creativity, drive, and purpose to every project including work for Fortune 500 companies, CPG & wellness brands, and cultural institutions. Brittany believes that through the power of social media, we can transform ourselves, our communities & our future for the better. LinkedIn
MANAGING DIRECTOR Charlotte Castillo A seasoned brand builder, Charlotte is a hands-on collaborative leader dedicated to building strong, fearless, innovative, and inclusive teams. Before Poderistas, Charlotte was an award-winning senior executive at ViacomCBS for 14+ years, managing the strategic development, planning and marketing for all licensing IP. She was also the founding Marketing Director for Latina Magazine. LinkedIn
FINANCE Frausto Management Group LinkedIn
PRESS/COMMUNICATIONS Sunshine Sachs Morgan & Lylis Sunshine Sachs Morgan & Lylis is a full service communications firm with a scope reaching well beyond the capabilities of a traditional PR firm. Sunshine Sachs Morgan & Lylis is built on the notion that good ideas have the power to change the world we live in, shape our cultural conventions and create new models of success in every industry. Our clients include the most notable brands and personalities spanning entertainment, fashion, music and sports. We also represent some of the world's most impactful nonprofits and political mainstays, content creators and innovators. LinkedIn

Board of Directors

  • America Ferrera
  • Mónica Ramírez
  • Olga Segura
  • Stephanie Valencia
  • Charlotte Castillo

What We Do

By bringing culture and lifestyle content together — with direct and ongoing calls to become civically engaged — we’ve built a unique space that builds trust with our community through non-political social and cultural content – from health to entertainment and beauty to careers. Building that trust helps to create the space to have a conversation about increasing their participation in civic life and reinforcing messages about participation, claiming power and a greater sense of belonging.

Building confidence, providing information, and building a shared community will lead to collective action.  We employ 4 key pillars to achieve our goals:

Content Development & Curation

We highlight and celebrate Latina stories and share relevant information and resources.

Organizational Partnerships

We collaborate with organizations to co-create and amplify content to scale our efforts.

Community Engagement

We create programming that provides space for engagement and impact.

Network & Leadership Development

We assemble and nurture the strength of our community.

Our Community

¡Bravísimo! This is the honest dialogue we need to have to keep moving forward not only as Latinos as human beings as well. Dignity and happiness is universal. Viva la dignidad. Viva la felicidad. Un abrazo.
Cinema Culturas
Super Informative. I would have continued to vote in the future but now I’m super fired up to advocate for voting up and down the ballot, at all elections. Thank YOU!
@Sonface
Very inspirational! Somewhere in time I lost my inner chingona. I need to unbury them because I know they are there. You ladies inspired me to keep at it and rediscover my powers!
Leilani J
I live for @poderistas Monday affirmations. It gets me going through the week. Thank You…☺️
@Vikismallz
Wow! This topic is so necessary and I love the diversity @Poderistas brings to the table from talking Spanglish to Portuguese it’s so wonderful to see this. Thank You!!
@Lisa.sarah.fer
I voted TODAY thanks to your inspiration!! It felt so good, and I felt especially privileged to be able to cast my #voteearlyday! Thank you!!
@Muccidiana
Thank you so much for sharing these experiences. I am sure that it helps alot of women. It is a topic [that] should be talked about more and normalized to never make woman feel in a way she shouldn’t feel.
@Adorejordana
I love this! Mental health is such an important focus that needs to be discussed much more. Way to go!
@professor__z_
Wow this is very insightful and beautiful interview I learned a lot of life lessons here.
Sharkie A.
Best interview/conversation so far! Thank You! That was homey and enlightening at the same time!!
Katha W.
I have taken my 3 daughter’s with me in the booth to vote in EVERY election. My daughter now takes my grandson. I volunteer at his school. Looking forward to learn what else I can do.
@aholloway2738
Such beautiful inspiration wrapped into one video - gracias!
Yolanda V.
You both make us Latinxs so proud! Thank you for breaking those barriers and walls. ¡Las amamos!❤️‍🔥💃🏽#Chingonas
Carlos Tamayo

Our Supporters

Seed Funders

https://www.equislabs.us/
https://justice4women.org/
https://www.domesticworkers.org/
http://www.thelatinxhouse.org/

Funders

https://www.nywf.org/
https://txwf.org/
https://hiponline.org/about/
https://groundswellfund.org/
https://www.warnermedia.com/us
https://us.pg.com/
http://www.aarp.com

About Harness

Harness was founded by America Ferrera, Wilmer Valderrama, and Ryan Piers Williams as a gathering of friends in response to the 2016 presidential election and the following period of social upheaval. Since its founding, Harness has grown into a national, intersectional community of artists, movement leaders, activists, media and entertainment industry allies, and strategists that amplify the experiences of historically-marginalized communities to reach millions of people. We work with a community of incredible cultural organizers to harness their talent, passion, and platform to imagine and create a world where everyone has safety, opportunity, and dignity.
Our programs and campaigns have catalyzed wide-scale support, prominent media coverage, inclusion in pop culture storylines, and transformative partnerships for frontline leaders from historically-marginalized groups. In addition to our long standing artist engagement, industry impact, and community building programs, Harness houses several timely culture change and civic engagement initiatives, including Protect the Sacred, Culture Surge, and Poderistas.