Calling Small Business Owners!

Latinx small business owners are the fastest-growing group of entrepreneurs in the US, with Latinas now owning 44% of Latino businesses.* Some are even thriving despite the economic impact of the global pandemic with businesses ranging from restaurants, online shops, and beauty services/products. 

Are you a small business owner? 
Do you need help growing your business to the next level?
Do you wish you had someone to turn to for advice? 

Poderistas has partnered with Support Latino Business and Parsons Entrepreneur Academy to support Latina entrepreneurs in furthering their dreams. Together, we’ll give jefas poderosas an opportunity to receive expert feedback, coaching, and a cash prize to help you grow and scale your business. 

JEFA Nation: A Contest to Support Entrepreneurship

The competition kicks off on Support Latino Business Day- 9/14 and ends on 10/1. One lucky jefa will win a package of over $8K including $5000 cash prize plus classes and mentorship to grow your venture – one that also makes an impact on her comunidad.

Entries will be reviewed by Poderistas, Support Latino Business and Parsons Entrepreneur Academy and a winner will be chosen and announced by October 15th.

Are you that lucky JEFA?


  • Latina-owned startup (at least 51% Latina-owned) already generating revenue, but have less than $500,000 in revenue to date
  • Must have received less than $100,000 in funding to date 
  • 1-5 years in registered operation 

Prize Package

  • $5,000 grant 
  • Four (4) sessions with a Parsons Entrepreneur Academy mentor of their choice (USD $796–each session is $199)
  • Three (3) Parsons Entrepreneur Academy instructor-led courses of their choice (US $2691–each course is $897)
  • For a total value of USD $3487
  • Classes and mentor sessions to be redeemed within 1 year of the winner selection.

To Enter

Participants must submit the following by October 1st 11:59 pm PST:

  1. 3-5 minute video pitch telling us about your business, why you started it, what your goals are and how it’s making an impact on your community 
  2. 1 year business plan
  3. Proof of business registration
  4. Completed application
Support Latino Business Support Latino Business is a national community-led initiative shining a light on the significant economic contributions Latino businesses make, the jobs they help create, and the positive impact they bring to all local communities and the U.S. economy. One of the nation’s most diverse networks of partners – including business leaders, owners, entrepreneurs, local activists, community organizations, elected officials, and corporate brands – come together to tell stories about the impact Latino/x businesses have today, and the endless possibilities they’ll be realizing tomorrow.  Learn More
Parsons Entrepreneur Academy Parsons Entrepreneur Academy was created in partnership with The New School and Parsons School of Design to give creative professionals the tools, skills, and knowledge to build a business around their passion. We developed a unique system specifically for working creatives and entrepreneurs based on three pillars: courses, community, and mentoring. Launched in January of this year, Parsons Entrepreneur Academy has been honored by Fast Company as a World Changing Idea for 2021, enrolled 621 creative professionals in our courses,  hosted thousands of participants in our webinars, and has grown into a highly engaged and responsive community of over 10,000 creative entrepreneurs. Learn more at    Learn More